Creative Sessions recorded at Adobe MAX 2018: https://adobe.ly/2yWFvMl. From Airbnb to Pinterest, more designers are launching and leading companies, and many are doing it without traditional experience or backgrounds. Instead, they’re learning how to build a business while building their businesses. Join Design Army co-founder Pum Lefebure and Lumi CEO Jesse Genet as they share their experiences in a conversation moderated by 99U Editor Matt McCue. Think of this session as an MBA class for creatives, with designers as teachers and real-life lessons as the curriculum.
You’ll improve your entrepreneurial skills by learning:
– How Pum and Jesse launched leading companies
– A shrewd approach to starting your dream company, not just quitting your day job
– Ways to make your product (or yourself) stand out in a crowded market
– Tips to avoid the biggest mistakes creatives make when trying to sell their ideas
– Why it’s better to hook clients on your services rather than a single product or project
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