“We want it and we want it now” is the collective life motto in our on-demand world, especially when it comes to online shopping. But have you ever visited a site you frequently shop on to look for a new or trending product, only to get zero search results? The answer is probably yes, which goes against everything digital consumers stand for. It’s a frustrating situation and a missed opportunity for brands trying to attract and maintain a loyal customer base.
With Project Demand Detector, new machine learning capabilities help brands identify products and product types that have a higher-than-expected demand — ultimately empowering brands to proactively increase their product supply.
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