#KPIPop | Adobe Summit Sneaks 2022

Using key performance indicators to measure quarterly goals is standard practice, but being able to identify and optimize for the most influential numbers is the difference maker. Powered by Adobe Sensei, Project KPI Pop uses AI to pinpoint the relationship between data anomalies and customer behavior. By simulating different actions and their returns, KPI Pop provides marketers with an effective action plan to adjust and improve their campaigns.

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