“I want my customers to have a terrible experience,” said no brand ever. That’s a given, because the only way to create a loyal customer base is through positive consumer experiences. However, understanding where things went south is tricky. Pinpointing the issue would require measuring every single visitor touchpoint, for every visit as well as each page transition.
Project Winning Scores applies machine learning to build an automated engagement score across a digital property, then finds actions that are contributing to negative engagement scores. The end result? Invaluable data that identifies areas for improvement to keep consumers coming back for more.
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