March 2022

#ProjectStyleBlast | Adobe Summit Sneaks 2022

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Every day, our inboxes are flooded with a barrage of automated emails that do little else besides give us yet another task to do — namely, marking them all as unread without reading or unsubscribing altogether. Whether unexpected, irrelevant, or had a subject line fOrmAtTeD liKe tHiS, we bet you didn’t hesitate to trash them or leave that brand on read.

While you’re not killing unnecessary trees or contributing to an environmentally unfriendly world by trashing emails, you might be missing out on interesting information from brands you love.
So, how can brands make sure they’re not just another email in a haystack? The answer is simple: be relevant, inviting, and personal.

Wouldn’t it be nice to have a tool that helps achieve these three things? Project Style Blast helps email designers determine the most effective way to reach their customers by ensuring the content is relevant and warrants their precious time and attention.

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#ProjectQuickConnect | Adobe Summit Sneaks 2022

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With hybrid work as the new norm, collaboration tools have never been more valuable. You may have seen Adobe’s collaborative features for Creative Cloud and Document Cloud workflows before, but what about the Experience Cloud Platform? Great question.

Project Quick Connect brings a convenient chat function to the Experience Cloud platform, ensuring any teammate is only a short message away from the latest must-know updates. Since Project Quick Connect is integrated directly into Experience Cloud, users can seamlessly continue a dialogue across Adobe Analytics, Experience Manager, and more. With the ability to save chats as annotations within a Workspace project, no collaborator is left without context either. Who says remote work can’t work?

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#ProjectWinningScores | Adobe Summit Sneaks 2022

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“I want my customers to have a terrible experience,” said no brand ever. That’s a given, because the only way to create a loyal customer base is through positive consumer experiences. However, understanding where things went south is tricky. Pinpointing the issue would require measuring every single visitor touchpoint, for every visit as well as each page transition.

Project Winning Scores applies machine learning to build an automated engagement score across a digital property, then finds actions that are contributing to negative engagement scores. The end result? Invaluable data that identifies areas for improvement to keep consumers coming back for more.

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