2022

#ProjectWinningScores | Adobe Summit Sneaks 2022

“I want my customers to have a terrible experience,” said no brand ever. That’s a given, because the only way to create a loyal customer base is through positive consumer experiences. However, understanding where things went south is tricky. Pinpointing the issue would require measuring every single visitor touchpoint, for every visit as well as each page transition.

Project Winning Scores applies machine learning to build an automated engagement score across a digital property, then finds actions that are contributing to negative engagement scores. The end result? Invaluable data that identifies areas for improvement to keep consumers coming back for more.

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#ProjectRightSized | Adobe Summit Sneaks 2022

Online shopping is risky. Will that new couch fit in your space? Does it match the feng shui? You won’t know until it arrives, so you close your eyes, hit the purchase button, and send a prayer that it’ll match your vision. If you’re lucky, you might even find an augmented reality app to give you a general idea of the layout. Still, there’s a massive margin for error when it comes to things like size or other items in the room.

Well, you can uncross those fingers and toes because Project Right Sized eliminates the purchase and pray guesswork. Project Right Sized uses AR markers to place multiple products in a view at once, and to render products at their actual size with accuracy and precision.

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#DesignDecoder | Adobe Summit Sneaks 2022

Do you usually take color blindness into consideration when designing data visualizations? If you don’t, maybe you should. There are over 300 million people with some form of color blindness. And how many digital experiences are built for people who don’t have the full spectrum of color to make decisions? Not many, if any at all.

This plays a role in user experience, where designers often need to consider the consequences of their color choices for color-blind people. #ProjectDesignDecoder gives online shoppers a true picture of a product, before a purchasing decision has been made — making digital experiences built with Adobe technology even more inclusive.

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