2022

Vintage from Adobe Stock | Adobe Creative Cloud

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#KPIPop | Adobe Summit Sneaks 2022

Using key performance indicators to measure quarterly goals is standard practice, but being able to identify and optimize for the most influential numbers is the difference maker. Powered by Adobe Sensei, Project KPI Pop uses AI to pinpoint the relationship between data anomalies and customer behavior. By simulating different actions and their returns, KPI Pop provides marketers with an effective action plan to adjust and improve their campaigns.

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#DemandDetector | Adobe Summit Sneaks 2022

“We want it and we want it now” is the collective life motto in our on-demand world, especially when it comes to online shopping. But have you ever visited a site you frequently shop on to look for a new or trending product, only to get zero search results? The answer is probably yes, which goes against everything digital consumers stand for. It’s a frustrating situation and a missed opportunity for brands trying to attract and maintain a loyal customer base.

With Project Demand Detector, new machine learning capabilities help brands identify products and product types that have a higher-than-expected demand — ultimately empowering brands to proactively increase their product supply.

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