Concepts: The Key to Engaging Designs (Ep 2) | Foundations of Graphic Design | Adobe Creative Cloud
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Concept development should be step one in every graphic design process. Learn the importance of a robust concept in design, giving your creations a meaningful purpose beyond aesthetics.
Content of this video:
00:00 Concept is the foundation of every design project
00:49 Strong concepts create brand recognition
01:25 Make it relevant and relatable to your audience
01:40 Hypothetical sample project – align with brand identity
02:27 Support your concept with a social media campaign
03:01 Factoring company positioning into your concept
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To apply what you learned in a hands-on tutorial on the Adobe website, visit: https://adobe.ly/48qpHA4
To apply what you learned in a hands-on tutorial in the Adobe Illustrator app, visit:
https://adobe.ly/4bTQ8Rq
Instructor: Kladi Vergine (https://www.behance.net/printmysoul) @iamkladi https://instagram.com/iamkladi
Adobe Stock Contributors:
9dreamstudio: https://adobe.ly/9dreamstudio
Peopleimages.com: https://adobe.ly/PeopleImages
ChayTee: https://adobe.ly/ChayTee
About Foundations of Graphic Design:
In this Graphic Design course, you’ll learn basic principles and concepts related to composition, proportion, typography, imaging, color and more within Adobe Illustrator. Tune in every Tuesday and Thursday to the Adobe Creative Cloud channel for new Foundations of Graphic Design content.
About Adobe Creative Cloud:
We believe that the key to unlocking your full creative potential goes beyond just our tools – it’s about cultivating inspiration, fostering innovation, and mastering the art of creative expression. With the Adobe Creative Cloud YouTube channel, you can explore the stories, concepts, and trends that fuel your creative fire. We are your hub for creativity and magic, connecting you with other Adobe channels for in-depth tutorials and product insights. Head over to Adobe Photoshop, Adobe Express, Adobe Video & Motion, and more for detailed tutorials and deep dives into technical aspects of these powerful tools.
Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One simple membership gives you and your team access to the very latest versions of all the Adobe professional creative desktop applications like Photoshop, Illustrator, and more plus new features and upgrades as soon as they’re available. Cloud storage and file syncing capabilities allow you to reliably access your files wherever you are, even on your mobile device, and you can share concepts with clients or colleagues more easily than ever. Cloud-based services let you build and publish websites, mobile apps, iPad publications, and content for any medium or device. And with Behance integration, you can publish your customized portfolio on your own URL and plug into the world’s largest creative community to get inspired, get feedback, and find new opportunities. With Creative Cloud, your entire creative world gets its own central dashboard to keep everything in sync.
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Concepts: The Key to Engaging Designs (Ep 2) | Foundations of Graphic Design | Adobe Creative Cloud