Adobe x Forbes | Gen AI in the Wild – A Look at How to Employ in the Enterprise | Adobe

Introducing Gen AI to enterprises has redefined how marketers work, on both the creativity and productivity scale. Top marketing leaders will discuss the intersection of creativity and marketing in an AI world, and how implementation of this technology can reap benefits to enterprises that embrace it.

Speakers:
Eric Hall, SVP & CMO, Adobe Digital Experience
Phil Regnault, Partner, CMO Advisor & Head of Adobe Practice, PwC

Moderator: Janett Haas, SVP of Research & Insights, Forbes

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Adobe x Forbes | Gen AI in the Wild – A Look at How to Employ in the Enterprise | Adobe