Artificial intelligence (AI) and machine learning represent a major technological shift that is spurring a 21st century renaissance around customer experiences, creativity, and content. With AI adoption spanning nearly all industry verticals and lines of business, it’s fundamentally transforming productivity, business processes, content creation, data insights, and how brands are delivering personalized customer experiences. Given AI’s growing pervasiveness and uncertainty around its economic impact, how can companies embrace this paradigm shift to scale their business and add value? Watch as brands, researchers and more weigh in with the conversation moderated by Altimeter analyst Susan Etlinger.