Creating the Brand Identity for a Recycled Clothing Store with Paola Kassa – 1 of 2

Follow along with graphic designer and YouTube Creator Paola Kassa, as she designs the brand identity for a donation-based clothing store in Illustrator and Photoshop! Watch and learn with Paola as she takes you through her complete design process including market research, mood boards, typeface and color selection, logos, brand marks, mock-ups, and more!

Guest Paola Kassa is a Graphic Designer, Blogger, and YouTube Creator: https://www.paolakassa.com/work

Host Tanya Kar is a graphic designer based in Savannah, GA: https://www.behance.net/21tanya_kar
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Join us LIVE on Behance: https://www.behance.net/adobelive