Concept Ideation & Approach in Design (Ep. 3) | Foundations of Graphic Design | Adobe Creative Cloud

Embark on a journey of creative exploration as we delve into concept ideation (brainstorming) and innovative conceptual approaches for your projects. Discover effective strategies to generate and refine ideas, empowering you to unleash your full creative potential. Join us and take your projects to new heights!

Content of this video:
00:00 Intro to concept creation and ideation methods
00:20 Moodboards
00:30 Group brainstorming
00:40 Mind mapping
00:58 Keyboarding
01:08 Conceptual methods for concept creation
01:30 Visualization
01:44 Literal approach
01:54 Symbolism
02:07 Metaphors
02:57 Color association
03:30 Collage
03:50 Use research and conceptual approach to illustrate concepts

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To apply what you learned in a hands-on tutorial on the Adobe website, visit: https://adobe.ly/3U0M0bm

To apply what you learned in a hands-on tutorial in Adobe Illustrator, visit: https://adobe.ly/3TyczU4

Instruction by: Brian Wood [https://www.linkedin.com/in/brian-wood-training/]
Adobe Behance Contributors:
L’ATELIER M.H.B. [https://www.behance.net/mhelen_art],
Studio MPLS [https://www.behance.net/studiompls],
Nasseh Aziki [https://www.behance.net/MnaCreative],
Donnie Brown [https://www.behance.net/donnieguybrown],
Faizan Qadeer [https://www.behance.net/faizanqadeer037],
ICS D [https://www.behance.net/icsd],
Vadym Rozokha [https://www.behance.net/vadymrozsokha],
Wakil Uddin [https://www.behance.net/wakiluddin],
Lena Berezkina [https://www.behance.net/ElenaBerezkina],
Yuri Kartashev [https://www.behance.net/yuro],
Color Vect [https://www.behance.net/colorvect],
Francesco Bongiorni [https://www.behance.net/FrancescoBongiorni],

Adobe Stock Contributors:
Snapshooter: https://adobe.ly/SnapshooterCP
DragonImages: https://adobe.ly/DragonImagesCP
Florian Dussart: https://adobe.ly/FlorianDussartCP
Drazen: https://adobe.ly/DrazenCP
Stocksy: https://adobe.ly/StocksyCP
Warmworld: https://adobe.ly/WarmworldCP
Anna: https://adobe.ly/AnnaCP
Annaveroniq: https://adobe.ly/AnnaveroniqCP

About Foundations of Graphic Design:
In this Graphic Design course, you’ll learn basic principles and concepts related to composition, proportion, typography, imaging, color and more within Adobe Illustrator. Tune in every Tuesday and Thursday to the Adobe Creative Cloud channel for new Foundations of Graphic Design content.

About Adobe Creative Cloud:
Unlocking creative potential goes beyond tools – it’s about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.

Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they’re available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world’s largest creative community to get inspired, get feedback, and find new opportunities.

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Concept Ideation & Approach in Design (Ep. 3) | Foundations of Graphic Design | Adobe Creative Cloud